Unique Selling

What makes you different from your competitors, and how can you leverage that in your marketing? My distinction is that I am not just a social media expert, I also empower entrepreneurs to lean into their superpowers so they can grow their businesses profitably and have a company and life …

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Employee Needs Are in Flow

Its also important to note that what motivates employees today may change tomorrow. The needs of employees are always in flux. This fact challenges managers to find new ways to motivate, inspire, and reward their people. If you lack marketing and search optimisation skills in your organisation, you need to …

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Persistence Over Patience

The articles extolling the virtues of patience are widespread. There are hundreds if not thousands of people ready to tell you that the first thing you need to know in business is to have patience. In a sense, they aren’t wrong; if you lack any sort of patience, you …

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Text Message Marketing

Next, figure out which of your competitors are using text message marketing. If your competitors are doing it, they’re probably telling the world to “text 123 to example.” If you see promotions such as this, they are using text messaging to build a list of repeat clients. A listing …

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The updated algorithm

As time went by, many wondered what the YouTube algorithm is. It has created a somewhat negative vision among the viewers, YouTubers, and advertisers of the platform. This is something that the company is aware of. Of course, it is vital to know how the current algorithm works. Currently, the …

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Virtue and Vice

The whole notion of values is a touchy subject because it’s so hard to grasp. What exactly are values?

The term means different things to different people. To some, values are the pillars of existence, while others view them as a collection of subjective mores used by the former …

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