What makes you different from your competitors, and how can you leverage that in your marketing? My distinction is that I am not just a social media expert, I also empower entrepreneurs to lean into their superpowers so they can grow their businesses profitably and have a company and life that they love. I share this fact often because the more you tell your audience what your story is, the more they will share it with others. Floor-length curtains are probably some of the most versatile of window dressings for the sash windows in your home.
Creating a following, developing a relationship, and staying in touch—before you make an offer or try to sell something—puts you in a can’t-lose position. Your audience knows, likes/loves, and trusts you. They are ready to buy. In fact, they ask to buy something. So, when do you start? Weeks before your launch? Days? Like the old proverb says, “The best time to plant a tree is 20 years ago; the second best time is today.” Replicating heritage design in conservation areas is a good approach when designing sash windows london for the discerning customer.
The best time to grow your audience is right now. No matter what else you have going on, have planned, or hope to do, you should grow your audience. It is the most important asset of your business. More important than your product, program, or service. Seriously. Beautifully hand-crafted, casement windows are a fantastic focal point in a room, restoring elegance into heritage and period properties.
You can always update your program. You can even change your product. But you can’t go back in time and grow an audience. Many people find it hard to dress their aluminium windows appropriately, not wanting to obscure them whilst still needing the privacy that window dressings afford.
It is one of the things I am most thankful for in our company that we have in place. Having an audience has allowed me to land book deals with cash advances and launch to best-selling status. It allows us to win affiliate contests that bring in extra cash, and it gives us the ability to launch new products, programs, and services to sales right away without having to waste thousands in advertising.
Recently, we launched our new RISE magazine, and in one day, sold thousands of dollars in subscriptions. That never would have happened if we tried promoting our magazine on Facebook to people who didn’t know us. Never. Would. Have. Happened.
We have also come in the top ten for multiple affiliate launches, competing against the “big dawgs,” like and the like. Because I’ve grown my list and keep in touch with them, and continually give them value, when I recommend something (which I only do when it rocks, of course), they listen, take action, and sign up.
And my favorite thing: We’ve been able to launch two successful masterminds in the past year with the most amazing entrepreneurs I’ve ever met. Working with them is literally my favorite thing I do for work. And this is only possible because of building an audience first. Nurturing them. Giving them value. Taking good care of them because they trust me and that is what is called for me to do. The future of business lies in the list, in the relationship you build with your audience, and the value you give them. Not in the transaction of the sale.