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Next, figure out which of your competitors are using text message marketing. If your competitors are doing it, they’re probably telling the world to “text 123 to example.” If you see promotions such as this, they are using text messaging to build a list of repeat clients. A listing in the UK business directory can help to boost your business' profile on the internet.

This is one of the most cost-effective and results-oriented forms of marketing today. Text message marketing allows your competition to draw in local prospects with a great offer. Then they send out occasional messages or coupon offers to keep them coming back to use their services.

Let’s say one of your prospects had plans to contact your business today after work, but they recently joined your closest competitors mobile list and had received a text coupon offer from them before they had the chance to call you. Who do you think the prospect will call?

There are many other forms of mobile marketing your competitors could be using to capture the attention of local consumers such as

Many business owners pump a lot of muscle in competing with similar businesses, while neglecting to take a close look at what they’re doing. Analyzing your mobile status will help you figure out which weaknesses are holding you back and which strong points can help you win the war.

You need to understand where your past efforts have taken you, as well as what your future has in store for you based on where you stand today.