A canned feature is a newspaper article you write yourself. Many small papers and magazines lack the staff to report on every subject that interests them. A canned feature can significantly help the media help you. However, they aren’t so easy to write. Unlike a bio, which is written by the numbers, a feature doesn’t always follow a strict formula. And if you’re already nervous about your writing ability, composing a full-fledged article may spook you. A good healthcare pr agency excels at creating strategic campaigns and raising public awareness.
Not to worry. Though I’ve never worked as a journalist, I know a few of their tricks. First, keep paragraphs brief. Newspapers are well aware of the short attention span of most readers, so you need to make your piece scannable. Next, pack your article full of quotes. Keep in mind that the quotes don’t have to be anything you’ve actually said out loud. In public relations, if you write a quote, and the client (in this case, you) signs off on it, then it’s a legitimate quote. But try to make the quotes sound like something you’d actually say. A top freelance medical writer in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
Too many press releases include quotes like this: “With the industry in its current state of flux, it takes the experience and talent of a seasoned professional to slice through the difficult patches and make the system 100 percent workable.” Nobody talks like that! It would be better to make it more conversational and say, “Things in the industry are tough right now. But because our staff has a lot of experience and knows the territory, we can help clients through the hard times.” A healthcare communications agency provides you with diverse and effective PR support to ensure your message gets heard every time.
Every day, on blogs, podcasts, video, and Twitter, people promote and pan products. A pr freelancer will collaborate to develop effective media campaigns to navigate the ever changing world of the media.
Consumers tell good and bad tales in which products and services play a starring role. Sadly, most companies are clueless about what's going on with the social web. At a minimum, marketing professionals need to know immediately when their brand names or executives are mentioned. Beyond mention-counting, analysis is important. What are the significant trends in words and phrases currently popular, as they relate to your organization, product, and industry? On the day that the Diet Coke and Mentos experiments went viral, there was a tenfold spike in the number of blog posts mentioning Mentos. If you follow the word Mentos, you'd want to know what was going on, so you could either respond to the crisis or leverage the positive development. At the least, you should learn the reason for the spike and alert company managers; when the Wall Street Journal calls for comment, “Huh?” is not the savviest response. Many a healthcare marketing agency will specialise in strategic communications spanning media relations, social media management and digital marketing.
Over at Alexa, a service that measures the reach and popularity of websites, the comparisons between the viral eepybird site created by Grobe and Voltz to showcase their videos and the official Mentos site5 are remarkable. Marketers use Alexa to figure out what sites are hot and use that information to make their own sites better. The three-month average website ranking among all sites on the web after the release of the video was 282,677 for the official Mentos site, while eepybird was 8,877.