A canned feature is a newspaper article you write yourself. Many small papers and magazines lack the staff to report on every subject that interests them. A canned feature can significantly help the media help you. However, they aren’t so easy to write. Unlike a bio, which is written …

In this post, Ill give you a brief rundown of what to expect when choosing a digital marketing partner in Hull, the benefits they can provide, and some pointers to help you choose the right Hull agency for your organisation.

Opting for a Hull marketing agency means that they may …

In order to control your emotions, you need to first identify them and then be intentional about leading them rather than following them. The ability to identify emotion is one thing that makes Warren Buffett such a good investor. He notices when fear or other emotions have affected the market …

We can define a Brand Experience as the positive, negative or neutral perceptions that an individual has of a brand before, during and after being exposed to it or actually interacting with it. Every time a person interacts with a brand, the experience they have contributes to a lasting perception …

As a star, it’s important to be instantly recognizable, even when you’re hiding in plain sight in a baseball cap and sunglasses. What is Gwyneth without her beautiful blond locks? J. Lo without her bodacious butt? Gwen Stefani without her steel midriff bared? Celebrities are like boxes of …

You need to know how to boil water to make it safe to drink. And, more important, you must know the reasons why. Water makes life go around. The water of rivers, streams and lakes is called fresh water. Deep aquifers underground hold ancient fossil water, which is really unique …

One of the principal differences between not-for-profit and profit organizations is that they have different reasons for their existence. In oversimplified terms, it might be said that the ultimate objective of a commercial organization is to realize net profits for its owners through the provision of some product or performance …

After years and years of reading about climbs, researching them, and driving down obscure dirt roads looking for obscure trailheads, the skill of approaching and finding a climb becomes inexplicably familiar. Experienced climbers are doing things that they are not even consciously aware of to find their destinations. Some of …

Having healthy savings or liquid funds in the bank for emergencies is important. Having instant access to cash when you need it should always be part of your financial plan. On average, it’s a rule of thumb to keep around 6-12 months of expenses available for emergencies, depending on …

AS TINY HOUSE BUILDERS, whenever we are talking with someone we’ve just met and the concept of tiny homes comes up, people usually react with, “What a great idea!” Then as we explain the many uses for tiny homes, inevitably the conversation gets around to how they could use …

Over the last ten years or so, a new idea has gradually been taking hold and turning the tables on much of our understanding of human biology. Before this revelation it was believed that your body was made up of a number of organs big and large that interacted together …

The importance of being mindful of your body language. This includes being mindful of your body’s actions at the dinner table. If your body language is not good, people will find it unappealing to dine with you. If at all possible, sit by entering the chair on its right …

What makes you different from your competitors, and how can you leverage that in your marketing? My distinction is that I am not just a social media expert, I also empower entrepreneurs to lean into their superpowers so they can grow their businesses profitably and have a company and life …

Preserving well over 1,000 years of human history, Pecos National Historical Park takes us from prehistoric times through Spanish colonization up to the early 20th century. Here, the National Park Service protects and interprets prehistoric Ancestral Puebloan sites, mission churches built by the Spanish, a Santa Fe Trail trading …

To understand the following, you need to understand the word “open.” Open means the first person to bid in the auction. It doesn’t have to be the dealer necessarily, although the dealer gets the first chance at it. Let’s say you are in third position from the dealer …

Its also important to note that what motivates employees today may change tomorrow. The needs of employees are always in flux. This fact challenges managers to find new ways to motivate, inspire, and reward their people. If you lack marketing and search optimisation skills in your organisation, you need to …

The articles extolling the virtues of patience are widespread. There are hundreds if not thousands of people ready to tell you that the first thing you need to know in business is to have patience. In a sense, they aren’t wrong; if you lack any sort of patience, you …

Isn’t the available tech more glitchy than effective? In a word, no—happily. As web technologies advance, it’s becoming remarkably easy, even fun, to engage productively with remote colleagues. In particular, developments in video conferencing capabilities, which are now readily accessible to many, bring us much closer together …

Next, figure out which of your competitors are using text message marketing. If your competitors are doing it, they’re probably telling the world to “text 123 to example.” If you see promotions such as this, they are using text messaging to build a list of repeat clients. A listing …

As time went by, many wondered what the YouTube algorithm is. It has created a somewhat negative vision among the viewers, YouTubers, and advertisers of the platform. This is something that the company is aware of. Of course, it is vital to know how the current algorithm works. Currently, the …

The whole notion of values is a touchy subject because it’s so hard to grasp. What exactly are values?

The term means different things to different people. To some, values are the pillars of existence, while others view them as a collection of subjective mores used by the former …